Connecting to the internet is getting easier because of the latest advancements made with mobile devices. Smart phones and tablets are revolutionizing the way consumers interact on the web. In fact, even brick and mortar business owners must adjust their marketing strategies because of online retailers increasing their competitive nature. Did you know the search engine industry is worth some 16 billion dollars? A lot of money is being generated from paid advertisements but only around one fourth of internet users pay attention to paid advertisements. One of the main reasons why you should market in search engines is how many people are using them.

Recent studies show a majority of internet users begin their online browsing experience on a major search engine. You might have noticed how many people set a major search engine as a homepage. Search engine optimization is the foundation of internet marketing and gaining a lot of visitors from search engines is possible if you are implementing the proper SEO techniques. Social media marketing is becoming just as important as search engine marketing. Some of the techniques used to gain visibility in search engines are in social media programs. For instance, PPC management is a service in both SEO programs and social media programs.

Recent studies show people spending more time on social media sites and search engines. Social media marketers must track the number of fans and followers produced from an SMM campaign. Did you know less than a third of businesses outsource their social media marketing needs? There is a huge market to take advantage of if you want to resell marketing services. Around 90 percent of adults using the internet have a social media account or profile. Becoming visible in search engines and social media sites will produce the best results possible for your business.