70 percent of the links clicked on by search engine users are always organic and it is search engine optimization that plays the largest role in how those organic listings show up. While you might think that building and hosting your website is the most important part of marketing your business online, it is search engine optimization that will ultimately play the most important role in helping you to actually promote your business and bring in customers. Since about eight out of ten internet users say they opt to go for natural search results over sponsored results, you need search engine optimization to make sure that you will ultimately be able to get your website ranked as highly as it possibly can be.
Forrester Research tells us that online sales are fully expected to increase from 7 percent today to 9 percent by 2016 an with ecommerce sales having topped $200 billion back in 2011, you are missing out on potentially huge amounts of business by not having an online store that you market using search engine optimization. With online marketing playing such an important role in how you are able to engage these customers, you should make sure that your business is utilizing every resource available. This means taking things a step further from just utilizing search engine optimization and exploring other means of internet marketing.
On average, most businesses will only respond to about 30 percent of the posts and feedback they get from their social media fans. This can bring you a second opportunity because you could use social media in order to increase your own presence online. If you do, it will be easier for you to show potential clients what makes your business so enticing.
Regardless of what type of customers you are targeting, the more exposure that you are able to create for yourself, the more you will be able to do in order to grow your business. You simply cannot go far if you are never seen. Since the internet is a vast place, you need some help in order to make your exposure levels high enough to get you noticed.
Ultimately, you will find that your company is much better off with search engine optimization than without it. Once you start using digital marketing techniques, you will finally be able to break your mold and expand your business. This will help you to achieve a higher status and gather more patrons.